Equine media - Equitas

The Next Chapter of Equine Media

Jan 13, 2026 4 min read Equine media

Equine media is entering a new phase. One shaped by better access to information, broader perspectives, and a growing expectation that media should do more than report moments. It should help people understand

We Just Built the World’s First AI-Powered Live Sports Journalist for Horse Racing

May 3, 2025 5 min read AI Sports Journalist

By Shane McCarthy, CEO of Equitas Yesterday, at Punchestown—on the hottest day of the Festival, in front of 42,138 people—we tested something we’ve been thinking about for a long

The Power of Representation: Visibility, Equity, and the Future of Women in the Equine Industry

Feb 21, 2025 4 min read Representation

In July 2023 FEI published 'Gender in FEI Sports' report providing a comprehensive overview of gender representation across equestrian disciplines, revealing both progress and persistent inequalities. While equestrian sports are often