You Are Not Alone: Why Baby Loss Awareness Week Matters to Our Industry, Our Women, and Our Future
From 9–15 October, we mark Baby Loss Awareness Week—a national moment now in its 22nd year. For more than two decades, this week has given space to those grieving the loss of a pregnancy or baby. It has become a collective breath. A pause. A quiet call to remember, and a louder call to be heard.
At Equitas, our work is rooted in advocacy for women across the equine industry. We exist to ensure that no woman feels unseen, unheard, or unsupported—no matter what part of the industry she’s in, and no matter what season of life she’s facing. That mission doesn’t pause at the stable door. It doesn’t stop at the office threshold. And it certainly doesn’t vanish in the face of heartbreak.
Baby loss is not rare. It is not taboo.
And it is not something to walk through alone.
"We are here for all women in the equine industry and want to shine a light on Baby Loss Awareness Week to create a community who know they have somewhere to go and someone to speak to."
This week, we want to offer more than words. We want to offer presence. And presence means acknowledging that baby loss shows up in countless ways. Miscarriage. Stillbirth. Neonatal loss. Medical termination. Fertility treatment that doesn’t end in life. Each experience is valid. Each one leaves an imprint.
In industries like ours—where long hours, remote work, and stoic culture can make vulnerability feel impossible—this kind of awareness matters even more. Baby Loss Awareness Week offers an opportunity to strip back the silence. To say plainly and without shame: you are not alone.

Last year, the #WaveOfLight showed what happens when people feel safe enough to share. Stories poured out across social media. Candles were lit in homes, yards, workplaces. Messages of remembrance and solidarity connected people who had never met, but who understood the same ache.
We want to honour that spirit again this year. Not with platitudes—but with presence. With open space. With real, reachable support.
"Baby Loss Awareness Week is an opportunity to bring us together as a community and give anyone touched by pregnancy and baby loss a safe and supportive space to share their experiences and feel that they are not alone."
Marking this week is not about having the right words. It’s about making sure no one feels they have to carry their grief in isolation. If you’re part of this community—whether you’ve experienced loss directly, supported someone who has, or simply want to understand—this week belongs to you too.
We encourage our entire network to pause. Reflect. Light a candle on 15 October at 7pm as part of the global #WaveOfLight. Say a name. Share a story. Or simply hold space.
To the women in our industry who have walked through baby loss—quietly or publicly—we want you to know this:
"Take care of yourselves and know that we are here for you now and always."
Grief doesn’t follow a schedule. It doesn’t resolve itself neatly in a week. But solidarity starts with small acts. One conversation. One moment of being seen. One light in the dark.
This week, we’re standing with you. Not just to raise awareness, but to lower the walls. Because no one should have to grieve alone.

